The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines. Now, you will need to download the key files to create the tool in Claude. If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month.
Step 6. Checking external links
It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry. Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page.
The robots.txt file is arguably the most straightforward file on your website. Although you may advise search engines on how to crawl your site, it is easy to make errors. This report, alongside other tools, can help you to start identifying the issues that may be hindering your performance on the SERPs. Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way.
- Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now.
- Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform.
- Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should.
- It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success.
Website Speed, Performance & Security
Now that the Project is all setup, the next step is to simply copy and paste your content into the chat area. It’s the basis for creating an incredibly powerful content auditor that’s designed to mimic what Google’s algorithm and human evaluators want to see. Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines.
Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile. Before dealing with any other issues, make sure that your website is accessible by search engines. Site Audit will let you know if GoogleBot can crawl and index your site. SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference.
See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re always spending where you need it most. Set aside a portion of your SEO budget for unexpected challenges. This financial cushion ensures you can pivot without putting the rest of your strategy at risk. Every site is different, but one example of a quick win could be resolving crawl errors.
An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads SEO Anomaly that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter. The cost of an SEO audit service depends on several factors, including your website’s size.
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