12-Step Technical SEO Audit Checklist + Free Template

If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized. Then, you should create an action plan to correct the issues and remove the penalty.

  • With over 20 years of experience in SEO and web hosting, I’m here to guide ALL aspiring bloggers and online entrepreneurs to achieve their full potential.
  • Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations.
  • Look at the user experience and see if you can find things to improve.
  • Faster websites lead to better user satisfaction, lower bounce rates, and a higher likelihood of visitors returning.
  • This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand.
  • But you can adjust the approach to align with your unique needs and goals.

Test your website’s speed and optimize performance

seo audit

Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content BHS Links than to find and fix it later. But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites.

seo audit

Analyze Your Site’s Navigation

seo audit

The public sitemap is one that users can access to review the pages of your site, like the index of a book. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled. These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands.

Other Services

High organic SEO rankings and PPC ads can increase brand awareness and credibility. We view a website like a real user, using a browser instead of a bot just reading code, and can see dynamic content and scripts that other tools will miss. The goal of an SEO audit is to identify weak points in your campaign. An audit helps you identify where there are points of weakness in your campaign and how those points hurt your site’s performance. An SEO audit is a review of your SEO campaign and strategies.

seo audit

PSI then further stratifies your score into individual scores for FCP, FID, LCP and CLS, giving you a better idea of what percentage of each type of content loads at which speed. Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages. It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation.

seo audit


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