Category: Social

For comparison, the CPM for paid social ads across Meta, Pinterest, TikTok, YouTube, and LinkedIn was $6.06 in Q4 2023, down from $6.52 in Q4 2022. These are mostly the same as the options for Facebook, as both types of ads can be created through Meta Ads Manager. It’s best to understand what value each…

About half of the people that use social media right now say that they have problems trying to manage the privacy settings for the profile. Over 80% say that they don’t feel secure when using the sites to share private information. This disadvantage applies to corporate and government intrusions because of all of the data…